Written Articles & Features

Written articles strengthen a speaker’s profile because they show that a publication, journalist, editor or recognized platform considers the speaker’s expertise, story or perspective worth publishing. Articles can support credibility, search visibility, authority, topic alignment and client confidence before an organizer reaches the inquiry stage. Strong article selections help decision makers understand what the speaker is known for, how their ideas are positioned publicly and whether their expertise aligns with the audience or event. SBC accepts written article submissions that are current, credible, publicly accessible, approved for use and connected to the speaker’s current brand, expertise and positioning

Article Foundation & Overview Article Submission & Placement Article Publication Standards Article Content & Promotion

Article Foundation & Overview

For further information regarding intellectual property, copyright and usage rights, please visit: https://speakerscanada.com/copyright-ip/

Profile & Career Value
- Assets: Articles, excerpts, quotes, research, links, documents
- Positioning: Expertise, speaking topics, market demand
- Recognition: Features, interviews, commentary
- Credibility: Publications, institutions, editorial validation
- Authority: Knowledge, research, evidence, perspective
- Discoverability: Search across publications, websites
- Visibility: Audiences, industries, organizations, markets
- Relationships: Writers, editors, publishers, organizers
- Usage: Website, proposals, media kits, marketing
- Bookings: Interest, confidence, recognition, opportunities

Editorial Strategy & Campaigns
- Positioning: Expertise, authority, editorial relevance
- Audience: Organizations, industries, sectors, public audiences
- Channels: News, magazines, blogs, newsletters, reports
- Content: Recaps, announcements, interviews, education
- Timing: Trends, launches, milestones, events
- Campaigns: Announcements, summaries, resources, reports
- Pitch: Story angle, evidence, expertise, credibility
- Placement: Client, bureau, association, media channels
Editorial Reach & Channels
- Network: Organizers, planners, experts, industry groups
- Publicity: Publicists, agencies, firms, celebrities, influencers
- Editorial: Writers, editors, publishers, journalists
- Services: Media, expert and editorial platforms
- Industry: Trade, association, corporation, sectors
- Regional: National, regional, local, business, community
- Research: Academic, institutional, industry organizations
- Platforms: Newspapers, magazines, websites, blogs, libraries

Intellectual Property & Usage
- Ownership: Author, publication, organization, speaker rights
- Terms: Copyright, licensing, release, duration, distribution
- Permissions: Profile, publishing, repurposing, promotion
- Content: Drafts, edits, published articles, research
- Third-Party: Images, research, trademarks, quotations
- Restrictions: Paywalls, exclusivity, editing, reuse, removal
- Files: Drafts, published copies, research, references, images
- Reference: Title, author, publication, editor, platform, link, date
- Usage: Excerpts, quotations, writing, images, links, documents
- Continuity: Permissions, credits, files, links, sources, records

Article Submission & Placement

Slot 1 – Most Recognized

Widely viewed, read, shared, commented on with recognizable publisher, journalist, author or platform
Slot 2 – Most Proud

Most proud for content, topic, career, expertise, current event, feature, author, interview, research, or outcome
Slot 3 – Most Relevant

Relevant and current to career, expertise, topic knowledge, current trends, speaking, professional or personal journey

Profile Readiness
- Alignment: Expertise, positioning, market demand
- Targets: Clients, industries, communities, decision-makers
- Role Strength: Author, contributor, expert, subject, interviewer
- Recognition: Established publications, editors, organizations
- Variety: Topics, formats, audiences, sources, roles
- Quality: Writing, editing, research, presentation
- Relevance: Trends, audience interest, organizer demand
- Accessibility: Public, stable, organizer-ready
- Display Order: Preferred placement with each submission
- Bureau Friendly: No branding, websites, contact info

Article Links & Files
- Links: Direct publication pages
- Files: DOCX, PDF, Google Docs, JPG, PNG
- Sources: Research, references, supporting materials
- Access: Public, viewable, downloadable
- Stability: Permanent links, active permissions
- Naming: Clear titles, dates, publication details
- Versions: Draft, edited, published copies
- Delivery: Links, files, sources grouped together
Accepted Content & Access
- News: Articles, features, announcements, features, interviews
- Magazines: Editorials, profiles, columns, interviews, articles
- Events: Summaries, recaps, takeaways, reviews, reports
- Blogs: Educational, professional, organizational, industry
- Newsletters: Updates, insights, accomplishments, resources
- Research: Case studies, white papers, findings, analysis
- Industry: Government, association, non profit, corporate
- Unpublished: Approved drafts/files with confirmed ownership

Source Elements
- Content: Direct published article link/approved file
- Title: Publication, section, article title, subtitle
- Roles: Journalist, editor, author, contributor, expert
- Role Details: Company, names, titles, credentials
- Description: Topic, expertise, relevance, reader value
- Platform: Newspaper, magazine, website, blog, report
- Publication: Written, published, updated date, platform
- Permissions: Approved files, links, usage, preferences
Submission Standards
- Profile Scope: Article category, guide
- Instruction: Add, Edit, Replace, Remove, Order
- Materials: Links, files, images, references, permissions
- Access: Public links, approved cloud access
- Format: One email with materials, links, files, instructions
- Standards: Quality, quantity, sources, formats, limits
- Sources: Titles, roles, authors, publications, platforms, dates
- Review: Accepted, edited, rewritten, declined, missing items

Article Publication Standards

Quality Standards
- Source: Known publication, platform, organization, institution
- Editorial: Structured writing, consistent language, presentation
- References: Accurate sources, citations, quotations, attribution
- Access: No accounts, passwords, paywalls
- Role: Author, contributor, expert, subject, interviewer
- Details: Title, publication, author, date, article type
- Accuracy: Supported claims, credentials, statistics, research
- Presentation: Readable layout, headings, images, sources
- Searchability: Indexed title, topic, publication, references
- Value: Credibility, expertise, relevance, booking confidence

Content Standards
- Relevance: Current expertise, topics, client demand
- Audience: Clients, industries, communities, readers
- Interest: Timely issues, trends, events, experiences
- Expertise: Knowledge, credentials, research, evidence
- Authority: Analysis, education, facts, trends, ideas, solutions
- Message: Focused content, flow, language, takeaways
- Originality: Distinct ideas, stories, examples, direct language
- Bureau Friendly: No branding, websites, contact info
Selection Standards
- Alignment: Expertise, identity, roles, positioning
- Audience: Organizations, industries, communities, public
- Sources: Publications, platforms, editors, institutions
- Roles: Author, guest writer, expert, subject, contributor
- Formats: Interviews, recaps, blogs, reports, white papers
- Style: Investigative, curiosity, informative, educational
- Visibility: Readership, search presence, engagement, backlinks
- Risks: Outdated research, weak sources, paywalls, controversy

Profile Standards
- Quantity: Up to 3 primary written articles
- Format: Print/digital editorial, organizational, research content
- Placement: SBC profile, media kit, proposals, marketing
- Sources: Credible publications, editorial/institutional oversight
- Source List: Publication, title, role, author, platform, date
- Freshness: Articles from the last 3 years where possible
- Relevance: Expertise, topics, positioning, public interest
- Variety: Authored, featured, interviewed, quoted, research-based
- Rights: Profile, quotation, sharing, publishing, promotion
- Impact: Credibility, authority, search, booking confidence
Publishing & Collaboration Standards
- Publication: Complete content ready for review, publishing
- Bureau Articles: 1 or more articles published annually
- Speaker Articles: Up to 1 article submitted quarterly
- Collaboration: Bureau, agents, speakers, clients, contributors
- Sharing: Bureau, speaker, client distribution
- Credits: Authors, contributors, clients, sources, roles
- Backlinks: Bureau pages, speaker profiles, approved websites
- Permissions: Client links, quotations, images, contributions
- Restrictions: No other speaker links/unapproved client websites
- Bureau Friendly: No branding, websites, contact info

Article Content & Promotion

Article Goals
- Influence: Conversations, perspectives, organizational decisions
- Authority: Research, evidence, experience, knowledge, solutions
- Positioning: Topic niches, expertise, market direction
- Recognition: News, magazine, institutional coverage
- Visibility: Print, digital, campaign, partnership exposure
- Discoverability: Names, expertise, topics, speaking search
- Client Value: Event promotion, education, ROI, engagement
- Bureau Value: Profiles, proposals, campaigns, content, bookings
- Content Value: Event summaries, career, topic, profile content
- Bookings: Confidence, referrals, shortlists, inquiries, fee growth

Content, Formats & Writing
- Author: Original research-based speaker content
- Guest Features: Credible articles about speakers
- Formats: Print/digital news, blogs, recaps, reports
- Expertise: Topic knowledge, research, experience, application
- Research: Articles, search results, questions, coverage
- Differentiation: Content gaps, perspectives, original value
- Updates: Events, awards, achievements, media, releases
- Writing: Titles, headings, evidence, links, summaries, takeaways
Strategic Value & Exposure
- Publications: News, magazines, institutions, industry outlets
- Landing Pages: Topics, events, campaigns, resources
- Content Hubs: Articles, media, podcasts, videos, resources
- Internal Links: Pages, profiles, topics, events, resources
- Backlinks: Bureau profiles, resources, approved websites
- Searchability: Topics, keywords, titles, headings, search intent
- Quora: Questions, expertise, evidence, takeaways
- Rich Content: Positioning, education, insights, application

Campaign & Promotion
- Objectives: Authority, awareness, traffic, referrals, inquiries
- Targets: Events, launches, awards, trends, awareness dates
- Frequency: Daily, weekly, monthly, quarterly, one time
- Sequence: Short-form, landing pages content leading to article
- Distribution: Websites, newsletters, social media, publications
- Collaboration: Bureau, speaker, client, editor, partner promotion
- Repurposing: Articles, posts, pages, blogs, newsletters
- Calls to Action: Profiles, resources, inquiries, next steps
- Optimization: Titles, descriptions, links, facts, page structure
- Measurement: Rankings, clicks, backlinks, referrals, inquiries